Amazon online shopping9/13/2023 Who Are Amazon’s Customers And What Value Does It Provide?Īmazon’s consumers are the people who use the marketplace for their shopping needs. Thus, the marketplace provides a platform to publishers and readers where they can trade and interact. The marketplace provides a platform for buyers and third-party sellers to interact and trade.Īmazon marketplace also includes the Kindle store, which allows readers to browse and download various e-books, newspapers, magazines, etc. The Amazon marketplace is an online two-sided ecommerce platform where third-party sellers and Amazon sells products from various categories, including electronics, gaming products, apparel, home decor, B2B business products, garden products, etc. Today it has evolved into the world’s largest retail marketplace platform and is popularly called ‘the everything store.’ Amazon first started as a digital bookstore when only 0.447% of the total world population had access to the internet.
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